National Travel
& Tourism Week

National Travel and Tourism Week in
Billings, Montana

National Travel and Tourism Week is a time to celebrate the essential role travel plays in Billings. From supporting local jobs and businesses to filling our restaurants, hotels, trails, venues and attractions with new energy, tourism leaves a mighty mark on our community. Join Visit Billings as we recognize the people, places and experiences that make Montana’s largest city a destination worth discovering.

What Is National Travel and Tourism Week?

National Travel and Tourism Week is an annual celebration led by the U.S. Travel Association that spotlights travel’s essential role in strengthening communities, supporting jobs and driving economic growth across the country.

Here in Billings, that impact is easy to see. Travel brings new energy to our downtown, fills our restaurants and hotels, supports local businesses, introduces visitors to our history and outdoor spaces and helps residents experience their city with fresh eyes.

Celebrating the Faces of Billings Tourism

Behind every great visit is a person who made it happen. During National Travel and Tourism Week, Visit Billings celebrates the hotel teams, servers, chefs, guides, bartenders, venue staff, event organizers, museum teams, transportation workers, volunteers, small business owners and frontline hospitality professionals who help visitors feel at home.

We’re proud to announce the 2026 honorees for the TOAST to Billings: Hospitality Awards – A Tribute to Outstanding Achievement in Service & Tourism, a new celebration recognizing the people and organizations who help make Billings welcoming, memorable and visitor-ready every day.

2026 TOAST Award Winners

The Visit Billings brand celebrates big-sky adventure, local character and the spirit of the West. Watch the video to learn more about our destination brand.

Watch to learn more about how tourism is a vital component of the Billings economy and more.


Why Tourism Matters in Billings

Tourism is more than a vacation. It is a powerful part of Billings’ economy, identity and quality of life. When travelers choose Billings, they help support the people and places that make our community strong.

Every overnight stay, meal, ticket, tour, meeting, tournament and weekend getaway contributes to a larger story. Tourism helps sustain local jobs, creates opportunities for small businesses, generates tax revenue and supports the experiences residents enjoy year-round.

From the airport to the arena, from downtown dining rooms to trailheads, from conference rooms to cultural attractions, travel keeps Billings moving.

Tourism infographic
Tourism infographic part 1
Tourism infographic part 2
Tourism infographic part 3

Travel is essential. Billings is ready.

Travel connects people to places, stories, landscapes and each other. In Billings, it also supports our local economy, strengthens community pride and invites more people to experience the mighty spirit of Montana’s largest city.

Visit Billings 2025 Visitor Guide Cover

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