Together with the Billings Chamber of Commerce/Convention and Visitors Bureau (BCC/CVB) and Billings Tourism Business Improvement District (BTBID) Boards, the Visit Billings team is committed to growing visitation to Montana’s Trailhead. The staff is an extension of its stakeholders (local lodging, food and beverage, attraction and travel industry partners) working to provide sales, services and marketing support for the region to benefit Billings’ hospitality and tourism industries.
Visit Billings – A Destination Marketing
More than 2.6 million people visit Billings annually, spending $621 million in the community each year. The tourism industry is a critical economic driver for the destination and area businesses. Billings visitors help to support our community of warm, genuine people, and those visitors relish in our locals’ perspective on life that is uniquely Montanan.
As a destination marketing and management organization or DMMO, Visit Billings is an organization responsible for promoting Billings as a tourism destination through travel and tourism promotion, sales and marketing strategies.
As such, the mission of Visit Billings is to generate room nights for lodging facilities in the city of Billings by effectively marketing the region as a preferred travel destination.
Funding Visit Billings
Visit Billings is funded primarily through the Billings Tourism Business Improvement District (BTBID) and through a portion of the State Lodging Facility Use Tax.
The BTBID assesses $2 per occupied room night on all hotels and motels in the city of Billings with six (6) or more sleeping rooms. The BTBID funds stay local for the marketing and promotion of the city as a destination. This marketing helps grow visitation and supports businesses at the destination. Additionally, there are two Montana taxes imposed on users of an overnight lodging facility (such as a hotel, motel, campground, dude ranch, and guest ranch), which are collected by the facility and remitted to the Montana Department of Revenue. These two taxes are a 4% Lodging Facility Use Tax and a 4% Lodging Facility Sales Tax, for a combined 8% lodging tax.
Why Visitors Love Billings
As Montana’s largest city, Billings connects visitors to the authentic historical west. Residents and guests can immerse themselves in modern conveniences on the edge of the genuine frontier. Billings is Montana’s Trailhead.
Air service, lodging (nearly 5,000 sleeping rooms) and convention accommodations – including a 10,000-seat arena and its proximity to natural wonders and historic sites – help make Billings a choice destination. Retail and corporate opportunities, attractions and amenities allow the tourism industry to be competitive regionally and nationally. Billings’ tourism partners invite visitors to enjoy the Yellowstone River to the Rimrocks, and everything in between.