West End
West End Shopping
The shopping scene on the West End is truly where old school meets the next generation.

fashion forward
Style seekers can explore Runway Fashion Exchange, where trendy clothing and accessories are bought, sold, and traded, or stop by Boot Barn for classic Western wear and durable work gear.

sports and games
Sports lovers will find everything they need at Universal Athletics, known for its quality athletic equipment and apparel. Gaming fans gather at Dragon Egg Games, a local hub stocked with board games, trading cards, role-playing gear, and a community space for play.

One-of-a-Kind
Animal enthusiasts will love Exotic Pets, a specialty shop where you can observe (or maybe even take home) unique reptiles, amphibians and other fascinating companions. The Basement adds an eclectic twist with its mix of vintage finds, home goods and one-of-a-kind gifts. There is also the fabulous Isabela Asian Market, a local hot spot for fresh Asian fruits and vegetables, dry goods, freezer foods and snacks.

Big Retail and National Brands
Rimrock Mall is the stomping ground of many, from Gen X to Alpha, and has served as a gathering place and shopping hotspot for over 40 years. Find unique shops and all your favorite brands, along with a diverse food court and activities to boot. There are also plenty of big box stores, from Hobby Lobby, Home Goods, and World Market to Sierra Trading Post, Target, TJ Maxx and more.