The purpose of this program is to increase visitation at Montana's Trailhead and support Billings' lodging partners. Other partners such as local retailers, restaurateurs, transportation businesses, and tourism attractions also benefit from increased visitation. The execution of Visit Billings grant funding must be in line with the Tourism Business Improvement District's (TBID) mission to generate room nights for lodging facilities in the City of Billings, Montana by effectively marketing the region as a preferred travel destination.
- To fund events that generate NEW hotel room nights, preferably in value season months. (October-April).
- To fund events that reach potential visitors outside of Billings, preferably 125+ miles.
- To fund events that have potential to increase the number of visitors or to extend the visitors stay.
- To fund events that economically benefit the Billings community and Visit Billings Tourism Partners.
HOW IT'S FUNDED
These funds are made available through the Billings TBID via area lodging partners. For every occupied room night, guests are assessed $2.00 which stays in Billings to aid in tourism promotion and marketing within the city.
NUMBER OF GRANTS AWARDED
There is no set number of grants that may be awarded in any fiscal year. However, the total dollar amount of grant funds awarded may not exceed the total amount of funds allotted each year by the TBID Board. To date the TBID has awarded grant funds as small as $750.00 and as large as $15,000.00 per event.
Funds should be viewed as money to assist with events in the formative years and should not be viewed as a guaranteed continuous source of funding. Applicants will not be guaranteed funding after the first year of the award and will need to reapply in subsequent years.